Concept (The Ideas)
Production ready concepts developed with pre-sourced ingredients and materials. 
Protocept (The Formula)
Bench formula not currently produced but creates an experience and establishes goals to reach for prototypes for project managers and developers.
Photocept (The Visual) 
Photography or renderings of samples not currently produced but the visual ensures product and marketing direction are on the right path.
Prototype (The Sample) 
Samples that are technically feasible and optimized for pilot production trials.
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